O'Neill SS20: enjoy a never ending summer

O'Neill SS20 presentation

With the O’Neill Spring Summer 2020 collection we’re in for an endless summer. According to O'Neill, summer is not just a season, it’s a feeling. Fueled by seventies nostalgia the brand introduces a collection that oozes retro and vintage vibes. Channel your inner Californian surfer chick and get inspired with the vibrant colours and fascinating graphics & prints.

California Surf Lifestyle
O’Neill has been famous for their Californian surf style for a long time. The styles this season continue this great laid-back streetstyle. The collection speaks to the urban surfer persona that, in reality, lives in all of us. Let these looks transport you back in time...

 

Water & Sun
Effortlessly from the board to the beach is the true motto of this theme. O’Neill bravely blurs the line between swimwear and athletic wear. They aim to amaze with innovative smart fit technology, that is fashion-conscious at all times.

 

 

Modern Retro
Take the seventies and make it hipster: that is 'Modern retro'. This collection translates into a series of bohemian romantic pieces without ever leaving the Californian surfer style behind.

 

O’Neill Blue
O’Neill was born in the water and thus feels a great responsability to protect it as well. This results in "O'Neill Blue": a more sustainable approach for apparel resulted in bikinis, t-shirts, dresses and sweatshirt sewed with eco threads and yarns.

Athleisure
The 90’s vintage sporty looks have totally made their way back in the year 2020! With bright signal colours like blue and orange the O'Neill athleisure looks are modern and crisp. Easy basics with Hyperdry technology are a musthave this summer. These styles dry easily so you can keep going.

 

For more O'Neill looks click here


 

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About O'Neill

O'Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O'Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game.

Pioneering the world's first neoprene surf wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop soon after.
While many things have changed since those humble beginnings, Jack's initial vision of producing functional and innovative board riding products continues to inspire people and empower them to do what they love doing most.