O'Neill Kids Snow FW17

SNOW IS ONLY FROZEN WATER

Let’s face it, Jack is an all-round superstar. Not only did he invent the wetsuit, but he blazed a trail on the snow too, bringing neoprene to the slopes in the 70’s and brightening up snowboarding action in the 80’s. “Snow is only frozen water.” He said that back in the day, and he’s not wrong. Since then, O’Neill’s mission has been to be the most authentic, progressive & distinctive brand in the worlds of surf & snow. Being famous for winter is as important to us as it is for summer. Seriously, when it’s way too cold to surf, what you gonna do? “It’s always summer on the inside.” Jack O’Neill said that too, and in simple terms, we need to stay warm. Getting a bit more technical, amongst the ongoing innovations in all-weather fabric technologies and garment construction, we have built an exclusive warmth retention liner that keeps you significantly warmer than a standard liner - even in the coldest conditions - while keeping the natural softness and comfort of the fabric. It’s called O’Neill Firewall Magma - another first from O’Neill. Sounds complicated, but like the whole reason for the wetsuit (so we could surf for longer), we’re all about bringing that whole attitude to winter and staying on the slopes for as long as possible without freezing our nuts off. It’s mountain performance meets our Californian Roots. O’Neill Premium Quality Snow Outerwear - rider developed, rider proven - has outperformed, outworked and outlasted the competition for over 30 years.

 

O_NEILL_FallWinter_17-18_B2B_Press_Release_ENG.docx

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O_NEILL_FallWinter_17-18_B2B_Press_Release_FRA.docx

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press-kit-ONeill-kids.pdf

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Dorien Van der Brempt

Media Mania

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About O'Neill

O'Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O'Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game.

Pioneering the world's first neoprene surf wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop soon after.
While many things have changed since those humble beginnings, Jack's initial vision of producing functional and innovative board riding products continues to inspire people and empower them to do what they love doing most.

Contact

09/216.80.40

www.oneill.com